10 things to do as a family this summer
Make the most of your family time this summer with these great ideas.
Ordnance Survey recently carried out a survey to find out how good Britain's map reading skills are. The results might shock you...
New research by Ordnance Survey shows many British adults have no idea where Manchester, Birmingham – and even London feature on a map.
The online poll of 2,000 people found more than four in ten struggled to pinpoint the nation’s capital on a map of the UK, while 86 per cent have no idea where Edinburgh is located.
The Isles of Scilly were even harder to place, with guesses ranging all around the coasts, plus some further inland. The locations of Newcastle, Cardiff and Oxford also left many scratching their heads.
It emerged just four in ten adults say they can confidently read a map, with another 44 per cent admitting they have no idea what traditional map symbols mean.
The OS team who arranged the survey said “Great Britain is relatively small, yet it seems many of us struggle to pinpoint the positions of cities and locations which may not even be that far from where we live. Despite this, many claim to have a good sense of direction – although maybe not those who believe the Isles of Scilly are off the Scottish coast."
“Many people are lacking in both the basic knowledge of where places are in Britain, and the ability to read a traditional map. This could be due to our increasing reliance on technology like Sat-Navs and mobile devices to tell us where we are."
“Map reading is an essential skill for exploring Britain safely. While GPS devices can be really convenient, they can run into problems with battery life. We always recommend carrying a paper map and compass – it could be a life-saver.”
The study found 86 per cent of Brits reckon they have a fairly good sense of direction, and more than half claim their knowledge of geographical locations in Britain is ‘good’ or ‘excellent’. Almost one in ten admit to having NEVER used a traditional paper map – one which isn’t on their phone tablet or Sat Nav.
One in ten admit to having never used a traditional paper map
Sean Conway, adventurer, and #GetOutside ambassador for OS, said: “I take OS maps with me on my adventures. My recent world’s longest triathlon around the whole coast of Great Britain could have been even longer, maybe next time I'll do the whole of the UK, and include Northern Ireland too."
To help boost map reading skill, OS is promoting National Map Reading Week from 17-23 October. With some some fantastic resources, from videos to handy guides, readily available on our site plus some local events. We urge everyone to take part, brush up on their map reading and navigation skills then grab a map and get outside safely!
See more information on National Map Reading Week here.
Never explore without one
Stay safe, and stay active with Britain’s most accurate outdoor maps
Be inspired to do more and go further by equipping yourself with the best tools for the job. Our maps are built on 220 years of experience - we keep walkers, runners, cyclists and more safe in the great outdoors all year round.
SHOP ALL MAPS